Business headline metrics
Most important metrics · all platforms combined
MER
6.56x
Marketing efficiency ratio
For every $1 spent, $6.56 returned
$84,210 revenue
$12,840 ad spend
↑ 0.6x vs prev
Total CPS
$6.95
Total cost per sale
$12,840 ad spend
1,847 total orders
↓ $0.62 vs prev
AOV
$45.59
Average order value
$84,210 total revenue
1,847 total orders
↑ $2.44 vs prev
Profit
$71,370
Total profit (before COGS)
$84,210 revenue
− $12,840 ad spend
↑ $9,840 vs prev
Revenue retained after ad spend
84.8%
Ad spend as % of revenue
15.2%
Profit per order (before COGS)
$38.64
MER trend · daily
Dollar in vs dollar out · last 30 days
MERTarget (6x)
Daily profit (before COGS)
Total revenue minus ad spend · last 30 days
Daily profit
Shopify store performance
Orders · retention · revenue
Orders
New customer orders
1,124
60.9% of total
Repeat customer orders
723
↑ 8.2% vs prev
Total orders
1,847
↑ 12.1% vs prev
Retention & conversion
Repeat order rate
39.1%
↑ 1.4pp vs prev
Online store conversion rate
3.2%
↓ 0.3pp vs prev
Average order value
$45.59
$84,210 ÷ 1,847 orders
Revenue
New customer revenue
$51,224
60.8% of total
Repeat customer revenue
$32,986
39.2% of total
Total sales revenue
$84,210
↑ 18.4% vs prev
Revenue split · new vs repeat
New 60.8%Repeat 39.2%
Orders by type · daily
New vs repeat · last 30 days
NewRepeat
AOV trend · daily
Total revenue ÷ total orders · last 30 days
AOV
Meta Ads performance
Spend · ROAS · CPM · CTR · cost per purchase
Total ad spend
$8,200
↑ 6.2% vs prev
ROAS
7.10x
↑ 0.8x vs prev
CPM
$9.40
↓ $0.60 vs prev
CTR
2.80%
↑ 0.3pp vs prev
Cost per purchase
$6.31
↓ $0.82 vs prev
Impressions
872,340
Link clicks
24,420
Purchases
1,299
ROAS trend · daily
Return on ad spend · last 30 days
ROASTarget (6x)
Spend & CPM · daily
Ad spend bars · CPM line · last 30 days
SpendCPM
CTR trend · daily
Click-through rate · last 30 days
CTR %
Cost per purchase · daily
Spend ÷ purchases · last 30 days
CPP
Google Analytics performance
Users · sessions · duration · pages · bounce rate
Users
57,812
↑ 14.7% vs prev
Sessions
68,340
↑ 11.2% vs prev
Avg session duration
2m 18s
↑ 12s vs prev
Pages / session
3.4
↑ 0.2 vs prev
Bounce rate
41.2%
↓ 2.1pp vs prev
New users
38,440
Returning users
19,372
Total pageviews
232,356
Users & sessions · daily
Last 30 days
UsersSessions
Bounce rate · daily
Last 30 days
Bounce rateTarget (<40%)
Avg session duration · daily
Minutes · last 30 days
Avg duration
Traffic sources · sessions
By channel share
Paid social24,282
Organic search16,188
Paid search10,406
Direct7,137
Marketing efficiency metrics
Cross-platform calculated · new customer focus
Total sales revenue
$84,210
← Shopify
Total ad spend
$12,840
← Meta + Google
New customer orders
1,124
← Shopify
New customer revenue
$51,224
← Shopify
ShopifyMeta AdsGoogle Ads
MER
6.56x
Marketing efficiency ratio
$84,210
$12,840 ad spend
↑ 0.6x vs prev
NC-CAC
$11.42
New customer cost per sale
$12,840 ad spend
1,124 new orders
↓ $1.18 vs prev
NC-SV
$45.57
New customer sales value
$51,224 new cust. rev.
1,124 new orders
↑ $2.31 vs prev
NC-ROAS
299.1%
New customer return on ad spend
($51,224 − $12,840)
$12,840 ad spend
↑ 18.4pp vs prev
MER & NC-ROAS · daily
Efficiency ratio vs new customer return
MER (left)NC-ROAS % (right)
NC-CAC & NC-SV · daily
Acquisition cost vs sales value
NC-CACNC-SV
Total customer efficiency metrics
All orders · blended performance
Total sales revenue
$84,210
← Shopify
Total ad spend
$12,840
← Meta + Google
Total orders
1,847
← Shopify
ShopifyMeta AdsGoogle Ads
CAC
$6.95
Total customer cost per sale
$12,840 ad spend
1,847 total orders
↓ $0.62 vs prev
SV
$45.59
Total customer sales value
$84,210 total revenue
1,847 total orders
↑ $2.44 vs prev
ROI
556.1%
Profit on ad spend
($84,210 − $12,840)
$12,840 ad spend
↑ 32.4pp vs prev
CAC trend · daily
Ad spend ÷ total orders
CAC
SV trend · daily
Revenue ÷ total orders
SV
ROI trend · daily
Profit on ad spend %
ROI %Break-even